How to make your application localisation successful in Korea

How to make your application localisation successful in Korea

Take a look at most useful exercise ideas and app localisation ways of contact even more people in Korea

Southern area Korea have probably one of the most advanced cellular infrastructures in the world. Consumers generally have 4G LTE service enabled to their devices, and 4G is available in around 70per cent of the nation. Complimentary wi-fi is normally found in the top cities also, so sounds and movie streaming play a huge part in people’s physical lives.

Korea try placed nearby the very top in terms of software income, plus the average wide range of applications set up here per year is probably the finest.

As a mature mobile markets, there’s no shortage of possibilities for software developers either – with role-playing (RPG) and strategy games getting typically the most popular. With so much competitors about however, you’ll must find techniques to cut the noise and ensure the software gets seen.

Translating your own app into Korean is essential, particularly with local developers dominating the marketplace. It’s also well worth wrestling with ways your software or promotional can make use of the interest in K-POP and Korean dramas.

Regarding consumer gadgets, these are generally top-quality with sufficient storing, specially among the list of 20-40 age group. The universe collection is especially popular right here, very start thinking about providing for both a 16:9 and 18.5:9 proportion.

Let’s take a closer look at 7 key factors which can help their application achieve success in Korea.

1 Popular game and application classes


The most-installed video games are action and RPG, with RPG and approach winning in terms of money. Lately, several most effective ex-PC RPG application games are revealed by regional builders, although global builders have likewise attained considerable development in several genres such as for instance strategy, motion, puzzles and football.

Video games customer care

Gamers expect fantastic customer support to assist answer their own inquiries or fix any dilemmas obtained. Whether you decide to offer assistance via a call middle, area control (fb, Naver Cafe, etc), you’ll definitely need certainly to detail this in.

Games LiveOps

Korean gamers anticipate constant revisions – known as LiveOps – to keep their video games fresh and appealing. Usually, these are generally biweekly, monthly, or quarterly. The information of LiveOps might consist of run in-game occasions or adding different information such a brand new dynamics or occurrence. Whatever you decide and decide, it’s vital that you manage the LiveOps frequently, and advertise them through existing personal stations.

Purchasing and money are the hottest software in Korea, combined with pre-installed production programs. Relationships apps in addition work well, but this sector try crowded with regional members, as well as the huge worldwide companies are now actually today moving her technique to promote personal finding rather than online dating. Health and fitness apps may expanding quickly, albeit from a small base – sufficient reason for no regional user, this may be a opportunity for a major international developer. Lastly, language training – specially English – is a huge industry in Korea, and is growing.

2 Prices

Whenever cost their app, utilize the Korean won (?) – not the $, ? or the KRW basically uncommon for Koreans (although even easy to understand). We in addition endorse generating their price looks uncluttered. As an example, prevent decimal things by using ?1120 in the place of ?1120.00. Furthermore, ?100 could be ?1,000, and $1 might be either ?1,000 or ?1,100.

Portable app registration model vs monthly installments

Customer consciousness and rely on of subscriptions is relatively reasonable, and monthly installments include favored installment choice. Lots of ?ndividuals are cautious about the ‘automatic installment’ nature of subscriptions, so be sure to make it clear within your membership display screen or terms and conditions, that people can cancel any time. All in all though, subscriptions take an upswing in Korea, therefore it’s absolutely a procedure for give consideration to to suit your application.

3 Transliteration

The vocabulary and tone utilized in your application should really be constant and think suitable to each and every circumstances. Right utilization of honorific words can also be essential in Korea.

4 Font, format, and graphical user interface

Generally, one Korean fictional character makes use of very same room of two English characters, but this will vary. You’ll need certainly to incorporate the correct usage of programming as well. Like, UTF-8, is necessary to display fonts correctly.

Some builders change the length of each range by modifying the font size, but this will improve phrase complicated to read through or the interface come incomplete. Constantly manage an aesthetic review your own translations too. Dodum and Nanum fonts tend to be suitable for general usage because they get the best readability. Making use of the completely wrong font may produce missing or busted text.

5 Localisation and culturalisation

Societal styles in Korea changes fast, so that it’s essential you’re constantly up to speed on the best way to approach their target consumers. Additionally countless different shades and nuances to understand right here, thus you’ll must make sure you will get this appropriate. We advice working together with a native presenter or an experienced professional in app localisation and culturalisation.

Social media marketing is quite preferred in Korea, so think about offer customers social login choices to register for their service. The 4 most popular login possibilities in Korea include: Kakao, NAVER, yahoo, and Facebook. Prevent supplying networks that Korean customers won’t be aware of, instance WeChat or WhatsApp.

Instance: These software prioritise the most popular login options for Korean consumers: Kakao, NAVER, Google, and Facebook.

Be cautious around certain topics, particularly disputed places and politically sensitive and painful histories – which could end up being most readily useful stopped.

6 Cellphone app user acquisition technique

Bing Gamble: With Bing Gamble, you’ll ask people to pre-register and earn early usage of your app. The consumer software in Korea’s yahoo Enjoy shop can be slightly various, and has extra slot machines for banners where you are able to market your over 60 free and single dating site application. By promoting in your area related offers, you’ll likewise have the chance to come in the ‘Deals & Promo’ part.

Using the internet: Korea are an incredibly advanced market for internet marketing. YouTube is huge right here, and myspace, Instagram and neighborhood networks group and KakaoStory are popular among Koreans.

Offline: Print marketing in Korea has actually mostly implemented the downhill global pattern – but television remains powerful. You might also think about running focused real time activities in almost any parts of Seoul, and there are many offline expert agencies who is able to assist you with this.